CBC - Love the Journey app for iPhone and iPad

The classic, full-flavoured taste of CBC craft beer is now perfectly preserved in a quick-chilling aluminium can: your own mini keg, ready to go on any journey.

Share your journey with other travelling beer chums. Sign up via your Facebook account. Now hit the road and share pictures of you enjoying a can of CBC along the way. Take a new picture or upload a photo from your gallery. Your pictures will automatically be shared to the Love the Journey microsite, and you can also post your pictures on Facebook, Instagram and Twitter. Remember to describe your adventure with a cool caption.

Show your beer chums just how seasoned an adventurer you are: Every time you take a picture with the mobile camera, the Love the Journey app will track your location and calculate the distance you’ve travelled between pictures. You’ll want to make a proper road trip of it, because the further you travel and the more milestones you reach, the more traveller’s badges we’ll award you and the more cheers you’ll receive from your beer chums. Don’t stop until you’re sporting the prestigious Pioneer badge and your beer chums have rated you a Champ Chum.

We’re all in the journey of life together. That’s why the Love the Journey app will also track the total distance travelled by all the CBC beer chums out there.

Ready? Then let the journey begin…